How it works
From the day you sign up to the day it's out.
Four stages, in the order they happen. You create your account. You build the release: the music, the artwork and the words. We plan the campaign backward from your date, and you approve it post by post. Then it goes out through the same distribution network the major labels use. Every screen on this page is the real product.
It starts with an account.
It takes two minutes.
- Create your account. Any genre, finished or not
- We're on your side of the table
- You set up your artist profile and your first track the same day
You're in
We find you. You say "That's me".
- The first thing you see is Soundcheck. Audora has already looked you up on the streaming services and the web, and shows what it found: your releases and links, and why it's a match
- Press That's me, and the words, pictures and links it found fill your Artist sheet, for you to keep, change or pass on
- Already have records out? Music brings them in for you: every release with its cover and date, every track with its ISRC and length, in your catalog in one go
- After that, anything a release still needs shows up on your to-do list, on the page where you fix it, and goes away once it's done
Reading in your music is best effort: we bring in what the streaming services and stores make public about you. A record they don't list is one you add yourself, and the track form can fill it in from a store link or a code.
The screens on this page are the real product, captured on a demonstration account. Vera Lindqvist is a made-up demo artist, not a customer, and nothing shown (the music, the numbers, the other artists) is anyone's real catalog.
01 · Create
The music, and everything around it.
- Upload the master. Tracks, EPs and albums live in one catalog, with the credits, genre and technical details the platforms need
- Cover art made to a working designer's brief, sized for submission and yours with full commercial rights
- Press-ready bios in three lengths, in your voice
- Social content prepared for every platform, ready to go into the campaign
- Nothing is left half-finished, so setting a date is the last step rather than the start of a scramble
The artwork and the copy come out of your monthly plan. Everything made here belongs to you.
And if you already work with an AI assistant, it can do this part with you: the tracks, the credits, the country fields and a blurb cut to the character count, to the stores' spec. It asks you about the things only you know rather than guessing at them. Included from Starter up. How it works with AI →
02 · Plan
A campaign with dates on it.
- Set the date and the campaign is built backward from it, running from the pre-save to after release day: announce, tease, out now, celebrate and keep it going
- Every post arrives with its caption, hashtags and media already prepared, in your voice
- Or start with an empty plan and build it yourself on a suggested schedule, using your own videos and images
- You review and approve each post, and it goes out when you say so
- Your pitch to Spotify's editors, the pre-save and the Canvas each get a date on the release's calendar, so none of them comes up a week late
- Albums and EPs can open for pre-orders and Apple Music pre-adds, and a private listen link lets press and radio hear the record before it's out
- Paid ads too, if you want them: Boost comes up on the calendar when each kind fits, from pre-save ads to Spotify Marquee on release day
TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. A Facebook Page post is a photo or a link, never a video. Stories carry no link sticker, so your release link goes in your bio.
Or let your AI assistant do this part: it writes and fixes the posts, checks off the pitch and the pre-save, and schedules the campaign when you say go. How it works with AI →
03 · Release
Out the same road the majors use.
- Your release is delivered through the same distribution network the major labels use
- Timed about three weeks ahead, because Spotify's playlist editors need a release delivered before its date to consider it at all
- One delivery reaches Spotify, Apple Music, YouTube Music, Amazon Music, TikTok, Tidal, Deezer and the rest
- Audora creates your ISRCs and they're yours to keep, so your streams and playlist places stay with the recording
- We watch what's performing and put our best artists in front of the industry.
Releasing comes out of your monthly plan on any paid plan, with no annual per-release fee. We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns. Everything above that is still paid to you.
Once it's out
What it did, in Music.
- Music › The count shows what your distributor reports for each release: plays all time, the last 28 days and how they moved, and how many people saved it
- The daily run as a chart, so you can see whether a spike held
- Plays by store, and how listeners found it: went looking for it, were played it, or played it from their own library
- The playlists carrying it, and who is listening where the stores report it
- The date the figures run to, so you always know what you're reading
Nothing to connect: the figures arrive for every release that goes out through Audora. More on your numbers →
After release day
It stays live, and it stays yours.
The release keeps running on the platforms and keeps earning. The campaign finishes itself out on the dates you approved. Your masters, artwork, copy and ISRCs stay yours. If you ever leave, the ISRCs Audora created go with you, and the recordings keep their streams and playlist places.
Each stage, in more detail.
Planning a first release? How a release campaign runs · How a TikTok campaign runs · How to get your music on Spotify