The release
Everything around the song, done properly.
Anyone can get a track onto Spotify. Whether it reaches anyone is decided by everything else — the artwork, the words, the credits, the campaign, the timing. Audora does that work with you, and the delivery is just the last step of it.
Sent · 09:12A release is a list of things done well.
- Every release gets the same plan: what's made, what's written, what's scheduled, what's still waiting
- Some of it is ours to do, some is yours — the list says which, and never lets you guess
- Nothing ships half-finished: art, copy, credits and campaign are all in place before the date
- Delivery is one line near the bottom, because by then the work that matters is done
Everything made for the release belongs to you, with full commercial rights.
The weeks before the date are the ones that count.
- The run-up is where a release is won: people told, pre-saves collected, posts already written
- Editors need a release in hand before its date to consider it at all — so we build that lead time in rather than rushing it out tomorrow
- Your campaign is planned against the date, not improvised the week of
- Out through Sony Music's channel — the route the industry uses, not a self-serve upload
A release is 10 credits from your monthly plan, on any paid plan. Cover art is 5, a press bio is 1 — no annual per-release fee.
Setting the date · 10:15Nothing about it half-finished.
A release fails quietly on the small things — a missing credit, art at the wrong size, a genre nobody filed. Your catalog holds all of it, finished and correct, so setting the date is the last step rather than the start of a scramble.
| On file | What it is |
|---|---|
| Artist, albums, tracks | The structure of your catalog — singles, EPs and albums all supported |
| Audio files | Your masters, stored with the release and yours to download |
| ISRC & UPC | The codes stores use to track the recording and the release — your ISRCs are registered to you |
| Songwriter & producer credits | Who wrote it and who produced it, delivered with the metadata |
| Genre, mood & technical details | What platforms need to file the track correctly |
| Cover art | Final art with your logo placed on it, sized for submission — yours, full commercial rights |
We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns — everything above that is still paid to you.
Switching from another distributor.
Moving is less dramatic than it looks when it's done in the right order: deliver here first, take down there second — so your music never goes dark. Because your ISRCs are registered to you, your streams and playlist places carry with the recording, not with the old distributor.
Step-by-step: how to switch distributors without losing streams · DistroKid alternatives · who owns your ISRCs
Asked before applying.
Why does a release take three weeks?
That's the editorial window, not a queue. Spotify's playlist editors need a release delivered ahead of its date to consider it at all — rush it out tomorrow and that chance is gone. We build the timing in and use the run-up for the campaign.
Where will my music be available?
Everywhere that matters — Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud and the rest, delivered through Sony Music's channel in one go. Distribution is available on paid plans at 10 credits per release.
Who owns what I release?
You do. Your masters stay yours, and every image, bio and piece of cover art you make here is yours with full commercial rights. Releases go out with Audora as the label of record — the name distribution requires in the metadata, nothing more. Your ISRCs are registered to you, so your streams and playlists move with you if you ever leave.
When do I get paid?
Streams earn royalties on each platform's own reporting schedule — typically a few months behind the streams themselves — and are paid out under the distribution terms. We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns — everything above that is still paid to you.
What does the Sony Music channel mean for me?
Your release is delivered to the platforms through Sony Music's distribution channel — the route the industry uses, not a self-serve upload. Beyond delivery: We watch what's performing — and pitch our best artists to the team at Sony. The route itself is explained in Sony Music distribution, explained.