Promotion
Promotion that posts itself to TikTok, YouTube, Instagram and Facebook Pages.
One release becomes a campaign of posts, from the announcement to the weeks after it's out. Audora drafts them in your voice, you approve them and they publish on schedule. The moves only you can make, like pitching the song to Spotify's editors, come up on the day they matter. The evenings that used to go on posting go back to the music.
Every post in the campaign has a job.
- Every post sits in one of the campaign's weeks: announce, tease, out now, celebrate, keep it going
- A campaign calendar laid out around your release date
- Approved posts publish themselves, on schedule
- Your pitch to Spotify's editors, the pre-save and the Canvas each get a date on the release's calendar, so none of them comes up a week late
- A release link takes pre-saves before release day and opens the release from release day. It sits on your artist page, in your posts and in your fans' emails
- A private listen link lets press and radio hear the record before it's out, and three weeks before release day a card on the calendar says it's time to send it
- Already out? Start a campaign for any record in your catalog, even one released elsewhere, and it runs from tomorrow
- You see what went out, and what's waiting on you
TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. A Facebook Page post is a photo or a link, never a video. Stories carry no link sticker, so your release link goes in your bio.
Bring your own content, or have it drafted in your voice.
- Your clips and photos, posts drafted for you, or both in the same campaign
- Video direction shot by shot, so you know what to film
- Every caption and visual editable until the moment you approve it
- Nothing goes out until you say so
We watch what's performing and put our best artists in front of the industry.
Open any post and see it the way it goes out.
- The picture and the caption as they will look on the platform, with the day and the time
- Written in your voice about your release (the songs, the room, the date), with its hashtags
- Keep it or skip it, change the words, swap in a picture of your own, or ask for another take
- Move it to another day with one field, then step to the next post
- When the run looks right, Schedule sends every post out on its date
Your language, and each platform's own tools.
Promo writes the posts in the language you set on your Artist page, with the words on its pictures and videos too: English, Swedish, Norwegian, Danish, Finnish, Icelandic, German, Dutch, French, Spanish, Portuguese or Italian. Change it for one campaign or one post when you want to.
- Instagram: invite up to three collaborators to a post, picked from your release's credits in one press
- Instagram: try a Reel with people who don't follow you yet, then share it with your followers if it does well
- Instagram: turn a picture post into a carousel with your own photos and clips
- Instagram: a Reel made on your song names its sound after you and the song, so every video that uses it credits you
- Facebook: videos go out as Reels on your Page
- YouTube and Facebook: your posts sit on each platform's own schedule, so you see them in YouTube Studio and Meta Business Suite and they go out at the minute
- Every post that went out shows its own numbers in Promo from the next morning, as its platform reports them: views, likes, comments, shares and saves
Boost the release with paid ads, timed to the date.
Boost is an ad campaign you can buy on a release, run by the ad team at our distribution partner. Each kind comes up on the release's Promo calendar in the weeks it fits, and it runs when you order it.
- Pre-save ads, offered from three weeks to eight days before release day and running the week before it
- Spotify Marquee from release day, once you have 1,000 Spotify streams in the last 28 days
- Ads that send people to the release, and YouTube views, around release day
- A boost for a post Promo already published
- Spotify Showcase for a song that's moving, offered in The count when a song lands a playlist add or jumps
- More followers, subscribers or profile visits, any time
- You set the budget. The ad team keeps 10% of it as its fee and the rest goes to the ads. Audora's service fee and VAT are shown before you pay by card
- Your order goes to the ad team once the payment clears. Audora tells you when it's running, and the results come back on the release: impressions, clicks, views, pre-saves and new followers
A label can pay for its artists' Boosts from its own card. See pricing.
Music promotion, answered.
Will Audora post without my approval?
No. Audora only publishes posts you have approved, at the time you approved them for.
Which platforms publish automatically?
Approved TikTok, YouTube, Instagram and Facebook Page posts publish to your connected accounts automatically. Instagram covers feed posts, Reels and Stories. A Facebook Page post carries a photo or a link. You can also post any of them by hand instead.
Do I have to use the drafts Audora writes?
No. Bring your own content, have posts drafted for you, or mix the two inside the same campaign. Every draft is editable before it's approved.
Can I change a post after it's planned?
Yes. Captions, visuals and timing stay editable until the moment a post is approved and sent.
Can Promo write my posts in Swedish, Spanish or another language?
Yes. Set the post language on your Artist page and Promo writes the captions, the hashtags and the words on pictures and videos in it. If you don't set one, it follows the language your songs are sung in. You can switch one campaign or one post to another language.
Can I pay for ads?
Yes, with Boost. Pick the kind of campaign on the release's Promo calendar, set the budget and pay by card. The ad team keeps 10% of the budget as its fee and the rest goes to the ads; Audora's service fee and VAT are shown before you pay. The ad team at our distribution partner runs the campaign, Audora tells you when it's running, and the results come back on the release. It's optional and runs only when you order it. How Boost works
One monthly plan plus credits covers the campaign, and a Boost is paid by card on its own. See pricing and how a TikTok campaign runs. We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns. Everything above that is still paid to you.