Independent Gothenburg · The same road the majors use
You made the record. Now make them hear it.
Audora is how an independent artist reaches out — to listeners, to the platforms, and to the industry.
We're on your side of the table.
What your music earns is yours.
Load-in · 09:12
01 · CREATE
Create
Cover art, press-ready bios, and social content — everything your release needs to look professional from day one.
02 · PLAN
Plan
Set your date. We map every post from pre-save to post-release, with caption, hashtags and media prepared.
03 · RELEASE
Release
Live on every major platform through Sony Music's channel, timed for the editorial playlist window.
Everything your release needs
Look like the artist you are.
- Cover art and visual identity, guided by working designers' briefs — not templates
- Press-ready bios in minutes, in your voice
- Social content prepared for every platform
- Short-form campaign video, generated and yours
Writing the bio · 11:40Out the right way, timed on purpose.
- Distribution through Sony Music's channel — the route the industry uses
- Timed three weeks ahead, so editorial playlists can find your release before it lands
- ISRC and metadata handled correctly, registered to you
- Delivery status you can read at a glance — and we name what needs you
Release promotion that posts itself to TikTok, YouTube and Instagram.
- Bring your own content, or have it drafted for you — in your voice
- Captions, hashtags and media prepared for every post
- You review and approve everything before it goes live
- Approved posts publish themselves, on schedule
- The moves that aren't posts — pitching the song to Spotify's editors, the pre-save — dated in the same plan
Facebook Pages is download-and-post for now — automatic publishing is awaiting Meta's app review.
Approving posts · 21:05Real people are listening.
- Honest feedback from working musicians, before you release
- Detailed scores across production, songwriting and mix
- We watch what's performing — and pitch our best artists to the team at Sony.
What you get back
Your evenings back. The campaign still ships.
The cover treatments, the bio, the captions, the video, the plan with dates on it. Made for you, in your voice. Nothing goes out until you say so.
Load-out · 23:50The people behind it
Built by people who've been there.
Audora is part of Metalmedia Group — a Gothenburg music company in the business since 2016, with a long-standing Sony Music relationship behind its distribution.
The artist side is run by Jake E — co-founder and voice of Amaranthe, now fronting CyHra: twenty-five years writing, touring and producing. The engineering side is led by a team that has spent twenty years building serious digital products.
Audora releases music for Marc Hudson — his solo single Golden went out through our Sony Music channel: distribution, artwork and campaign.
Where your music goes
Everywhere that matters. One delivery.
…and 140 more, delivered through Sony Music's channel.
The maths
What it actually costs to release music properly.
| Hiring freelancers | DIY with generic tools | Audora | |
|---|---|---|---|
| Release a single globally | $20–50/year extra | Most don't offer this | 10 credits from your plan — no annual per-release fee |
| Professional cover art | $200–500 per project | Free, but looks like it | 5 credits per image |
| Press-ready bio & copy | $100–300 per piece | You write it yourself | 1 credit |
| Quality oversight | Manual review | None | Real people watching |
| If you leave | — | Music may be pulled | Your ISRCs are registered to you and move with you |
| Monthly cost | $200+ per release cycle | $10–30/mo + your time | $0–49.99/mo, everything included |
Pricing
One plan covers releasing. Credits cover the work.
Free
$0 /mo
- 20 credits a month
- 3 songs, 1 album in your catalog
- Full creative suite & community feedback
Starter
$8.99 /mo
- 60 credits a month, rollover to 180
- Distribution included — a release is 10 credits
- 19 songs, 4 albums
Artist
$24.99 /mo
- 200 credits a month, rollover to 600
- Distribution included — a release is 10 credits
- 100 songs, 20 albums
Headliner
$49.99 /mo
- 600 credits a month, rollover to 1800
- Distribution included — a release is 10 credits
- 500 songs, 60 albums
Unused credits roll over, up to 3× your monthly allowance. We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns — everything above that is still paid to you.
Questions
Asked and answered, plainly.
Where will my music be available?
Everywhere that matters — Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud and 140+ more, delivered through Sony Music's channel. Distribution is available on paid plans at 10 credits per release.
Why does a release take three weeks?
That's the editorial window, not a queue. Spotify's playlist editors need a release delivered ahead of its date to consider it at all — rush it out tomorrow and that chance is gone. We build the timing in and use the run-up for the campaign.
Do I own everything I create on Audora?
Yes — every image, bio and piece of cover art is yours, full commercial rights. Your ISRCs are registered to you, so your streams and playlists move with you if you ever leave.
Can Audora publish posts for me?
Yes. Once you approve a post it publishes itself to TikTok, YouTube and Instagram on schedule. Facebook Pages is download-and-post for now — automatic publishing is awaiting Meta's app review.
Do my credits expire?
No. Unused credits roll over automatically, up to three times your monthly allowance — a balance you build, not use-it-or-lose-it.
How is Audora different from DistroKid or TuneCore?
They're built around self-serve uploading — you get your file delivered, and the work of the release stays yours. Audora is built around the release itself: presentation, a campaign made and published on your approval, feedback from working musicians, and delivery through Sony Music's channel.
Guides for independent artists
Written to be useful whether you sign up or not.
Promotion
How to promote your music on TikTok
What actually moves the needle in 2026 — cadence, sounds, and the posts that convert viewers into listeners.
12 min read
Money
No fixed rate exists — see the real 2026 numbers and estimate your own royalties with our calculator.
9 min read · calculator
Comparison
An honest head-to-head held to one standard: DistroKid could read it and agree with every fact.
14 min read
There's no room to walk into, and nobody to convince first.
We're on your side of the table. Apply with a track and a few lines about what you're making — you hear back within one business day.
Limited by how many artists we can look after.
Rehearsal room · 07:40