Release strategy
Plan your release like a campaign.
Getting on Spotify is the easy part. What decides a release is everything around the date: the art, the metadata, the posts and the three weeks playlist editors need. Audora works backward from your release date so all of it is ready before the window closes.
The schedule a release runs on.
| Week | The release | The posts |
|---|---|---|
| Week -3 | Delivered through the same network the major labels use, early enough for editorial playlists to consider it. | Announce. The song, the date, the pre-save link. |
| Week -2 | Stores list the pre-save. The date is public. | Tease. The story, the artwork, the world the song comes from. |
| Week -1 | Delivery confirmed on every platform, with a status you can read at a glance. | Tease again. Short, timed, already approved. |
| Release day | Live everywhere at once, on the date you set. | Out now. Links out to wherever they listen. |
| Weeks +1–4 | You see what's performing. | Celebrate, then keep it going. The campaign runs on past release day. |
Every post is approved by you before it goes anywhere.
Work backward from the date.
- Set the date and everything else is scheduled from it, so nothing is left for release week
- Cover art, metadata, credits and pre-release copy, ready before the window closes
- Every post has its week and its job, and approved posts publish themselves
- Status you can read at a glance, and a to-do list that says what needs you
TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. A Facebook Page post is a photo or a link, never a video. Stories carry no link sticker, so your release link goes in your bio.
Out through a real industry channel.
- Distribution through the same network the major labels use
- Timed three weeks ahead, so playlist editors have it in time to consider it
- ISRCs created for your recordings and metadata handled correctly. The ISRCs are yours to keep and move with you if you ever leave
- Live on every major platform in one delivery
We watch what's performing and put our best artists in front of the industry.
Release strategy, answered.
How is this different from DistroKid or TuneCore?
They're built around self-serve uploading: your file gets delivered, and the rest of the release is left to you. Audora is built around the release itself: presentation, a campaign made and published on your approval, feedback from working musicians, and delivery through the same network the major labels use.
Why does a release take three weeks?
Three weeks is the editorial window. Spotify's playlist editors only consider a release that's delivered before its date, so we build that time in and use it for your campaign.
Can I start before my song is finished?
Yes. Build your artist profile, prepare the cover art and bio, and organize your catalog before the final audio is ready. The schedule starts when you set the date.
Has Audora released music for known artists?
Yes. Golden, the solo single from Marc Hudson, vocalist of DragonForce, went out through Audora, on the same distribution network the major labels use.
Does Audora replace my creative decisions?
No. Audora prepares the work and the schedule. You review, edit and approve everything before it goes anywhere, and you decide what represents you.