Release strategy
A release is a campaign, not an upload.
Getting on Spotify is the easy part. What decides a release is everything around the date — the art, the metadata, the posts, the three weeks playlist editors need. Audora works backward from your release date so all of it is ready before the window closes.
The plan · 10:45The schedule a release runs on.
| Week | The release | The posts |
|---|---|---|
| Week -3 | Delivered through Sony Music's channel — the lead time editorial playlists need to consider it at all. | Announce. The song, the date, the pre-save link. |
| Week -2 | Stores list the pre-save. The date is public. | Tease. The story, the artwork, the world the song comes from. |
| Week -1 | Delivery confirmed on every platform — status you can read at a glance. | Remind. Short, timed, already approved. |
| Release day | Live everywhere at once, on the date you set. | Celebrate. Links out to wherever they listen. |
| Weeks +1–4 | You see what's performing. | Keep it moving. The campaign doesn't end on day one. |
Every post is approved by you before it goes anywhere.
Work backward from the date.
- Set the date. Everything else is scheduled from it — nothing is left for release week
- Cover art, metadata, credits and pre-release copy, ready before the window closes
- Every post has a job — announce, tease, remind, celebrate — and approved posts publish themselves
- Status you can read at a glance — and we name what needs you
Auto-posting covers TikTok, YouTube and Instagram — stories post themselves too. Instagram allows no link, poll or location sticker on a story we post for you, so the link still goes in your bio, not the story. Facebook Pages is download-and-post for now — automatic publishing is awaiting Meta's app review.
Out through a real industry channel.
- Distribution through Sony Music's channel — the route the industry uses
- Timed three weeks ahead, so editorial playlists can find your release before it lands
- ISRC and metadata handled correctly, registered to you — they move with you if you ever leave
- Live on every major platform in one delivery
We watch what's performing — and pitch our best artists to the team at Sony.
The checklist · 09:15Asked before applying.
How is this different from DistroKid or TuneCore?
They're built around self-serve uploading — you get your file delivered, and the work of the release stays yours. Audora is built around the release itself: presentation, a campaign made and published on your approval, feedback from working musicians, and delivery through Sony Music's channel.
Why does a release take three weeks?
That's the editorial window, not a queue. Spotify's playlist editors need a release delivered ahead of its date to consider it at all — rush it out tomorrow and that chance is gone. We build the timing in and use the run-up for the campaign.
Can I start before my song is finished?
Yes. Build your artist profile, prepare the cover art and bio, and organize your catalog before the final audio is ready. The schedule starts when you set the date.
Has Audora released music for known artists?
Yes. Audora has released music for Marc Hudson, vocalist of DragonForce — his solo single Golden went out through our Sony Music channel: distribution, artwork and campaign.
Does Audora replace my creative decisions?
No. Audora prepares the work and the schedule. You review, edit and approve everything before it goes anywhere — and you decide what represents you.