For labels and managers
Run every artist on your roster from one sign-in.
One list shows what every artist on your label still needs, and each line takes you to the fix. Handle their releases, promotion and deals, invite each artist in to work alongside you, and see the roster's week on one page.
One list for your roster
Everything your artists still need, a click from the fix.
- Your Home lists what every artist on the roster still needs, grouped by artist: a release to plan, a master to upload, a logo, a post that failed, a note from Audora
- Click a line and you are inside that artist's account, on the page where it gets fixed. No opening account after account to find out what is stuck
- What can't wait stays at the top, unfolded, with the artist's name on it
- Handled it another way? Close it for the artist, and they see it closed on their own list too
- It is the same list each artist sees on their own account, so when you invite them in to help, you are both working from one sheet
On the free Label test drive too, for the one artist it holds.
Working in your artists' accounts
Work in one artist's account, then switch to the next.
- Your roster is one screen. Open an artist, still signed in as yourself, and you're working in their account: releases, Promo, their Artist sheet, Soundcheck, their catalog and library
- A strip across the top always says which artist you are editing, and one click takes you back to the roster
- Bring the artist in to help. Invite them and they sign in as themselves to the same account, to upload the masters, connect their socials and fill in their own story while you keep doing everything you do today
- Your call, artist by artist: let them in to work alongside you, or run the account for them and lock them out of it. You can change it whenever you want
- Plan each release in the artist's own account and deliver it under your label's name to Spotify, Apple Music, TikTok and 140+ stores, through the same distribution network the major labels use
- Build each artist's campaign in Promo and publish it to their connected channels once it is approved
- Everything you do in an artist's account is written to their activity list, so there is never a question about who changed what
TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. A Facebook Page post is a photo or a link, never a video. Stories carry no link sticker, so your release link goes in your bio.
Your AI assistant, across the roster
Run the roster from your assistant.
"Which artists moved this week?" "Write and schedule Hollow Coast's posts for the single." "Fill in Mira's credits from this sheet." One assistant, every artist you run. Each change lands on the artist's account and shows in their activity list.
The count
Your roster's week on one page.
- Streams, saves, playlists and reach for every artist, added up and compared with the week before, so nobody copies numbers out of five dashboards into a spreadsheet
- Your artists sorted by change, biggest move up first, each with a 7-week line, their save rate, their playlists and what is next for them
- What moved, in words: whose week ran above their usual week, who landed on new playlists, who has gone quiet
- Each recent release's first 28 days side by side on one chart, so you see which one is pulling and which needs a push
- Narrow it to one artist with the picker, and the same page tells their story
From the stores via the distributor, about two days behind, and from each artist's connected accounts. Where a store does not report a figure, you see a blank, never an invented zero.
To get the numbers up
For every artist, what to do next.
- Under the numbers, each artist gets a short list of what is missing or late, and what is worth doing now
- A release out with no Promo campaign, release to-dos past their date, first listens switched off, socials not connected so Promo can't post there
- An artist who has gone quiet for weeks, and one whose streams are climbing: a good week to post
- Every line has a button that opens that artist's account at the right place (Promo, Releases or their connected accounts), so the fix is the next click
Automations
Hand Audora the chores you do every week.
- Pick from a list of jobs for Audora to take off your hands: a weekly email to each artist with their numbers, a release-week checklist, chasing the master, cover and credits until they arrive
- Promo that keeps a quiet artist posting between releases, inside the budget you set, and a thank-you to a playlist curator after a big add, ready to send
- Coming with Economics: each artist's statement, in your label's name
- Something else you do by hand? Describe it in a sentence. Labels' requests come first, so if yours fits where Audora is going, we build it for you quickly
- Follow every request on the same page, from received to planned, building and live
Your terms, on record
Fill in the deal. Audora writes the agreement.
- Set your deal terms in a form and Audora puts them into the agreement's fixed wording: royalty rate and what it is calculated on, the deductions allowed, any advance, term, territory, the recordings you are asking for, accounting and payment
- Keep one standard agreement for the label, and give any single artist different terms when the deal is different
- Your lawyer already wrote your paper? Paste it in and use it as it is
- Every invitation carries the agreement. The artist adds their own legal name and address on the page where they accept, and both of you keep the exact text that was agreed
- New terms after that are a proposal: nothing changes until the artist agrees to it
Economics · coming soon
The money, artist by artist.
- What your releases earned each period, from your distributor's statements
- Each artist's share worked out by the rate in their own agreement, and what is left to recoup on any advance
- Later, a statement for each artist to approve, and when each one will be paid
- Earnings by store and by country across the roster
Economics is coming soon. It is already on your label's menu, showing how it will look with example numbers.
What each artist keeps
A label deal that doesn't cost the artist their account.
It's the part artists ask about first, and the reason they say yes to joining.
| Their own sign-in | You work in their account from your own sign-in. Their password, passkeys, privacy settings and data export stay in their hands. |
|---|---|
| Their page and catalog | Their artist page, their tracks and releases and the ISRCs on them live in their own account. Joining a label moves nothing out of it. |
| The credits they had | Credits already on an artist's account stay theirs, on the roster and after. If they were paying for a plan of their own, it is paused while you cover them, not canceled. |
| Sight of everything | They can see everything in their account, and Settings › Label lists what their label has done in their name, newest first, next to the exact agreement they accepted. |
| A way out | An artist can leave the label from Settings › Label and keeps everything in the account. A paused plan of their own waits for them, and it bills their card again only when they restart it. |
Bringing a roster over
Add an artist by a link. Audora reads in the rest.
- Create an artist with a link to where they are already out: a store profile, a release, their site or their Instagram
- Audora looks them up on the streaming services and the web, and the words, photos and links it finds wait on their Artist sheet for you to keep
- From the artist's own account, Music brings in their released music at once: every release with its cover and date, every track with its ISRC and length, ready to plan the next one around
- Already on Audora? Add them, and they get an invitation with your agreement attached
- Bringing a roster over starts from what is already out there, so nobody retypes a back catalog or hunts for codes
Audora reads in what the streaming services and stores make public about each artist. Anything else is added by hand, and the track form can fill it in from a store link or a code. The lookup starts once you agree to the Terms and Privacy Policy on the artist's behalf, the way an artist does when they sign up.
Getting started
Take the Label test drive first.
Every approved label starts free: the whole app, room for one artist, no card and no time limit.
- 1. Create a label account. Tell us about the label and the artists you work with.
- 2. Take the Label test drive. Approval opens your label account with one click. Accept the label account terms, give your label its name, add your first artist with a link to where they are out, and see what Audora finds and builds for them.
- 3. Start the Label plan when you are ready to release music, bring your artists' released music in and add the rest of the roster.
- 4. Add your artists. Create accounts for the ones who aren't on Audora yet, and invite the ones who are, with your agreement attached. From then on, The count adds up their week.
The Label plan
One plan covers every artist on the roster.
- Up to five artists on the Label plan. More than that? Talk to us.
- One shared credit pool. Work for any artist on the roster draws from the label's credits, and you can top up from whichever artist you are looking at. The credits belong to the label.
- Artists don't need plans of their own. An artist you fund is covered by yours while they are on the roster.
- Your label's name on the release. Releases for your artists go out under the name you give your label account in Settings.
- The count, Automations and every artist's account are in the same plan.
- Boost any artist's release. Paid ad campaigns on an artist's release can go on the label's own card. How Boost works.
- Artists on Audora or not. Create an account for an artist who isn't on Audora yet and run it yourself. Invite them in whenever you want them to help, or never. An artist who already has an account gets an invitation and decides for themselves.
What the Label plan costs and includes is on the pricing page.
Questions labels ask.
Can I run several artists?
Yes, up to five on the Label plan, each with their own account, page and catalog. You switch between them from your roster. More than five? Talk to us.
Can we try it before we pay?
Yes. Every approved label starts on the Label test drive: the whole app, free, with room for one artist and no time limit. Accept the label terms, set up an artist and look around. Start the Label plan when you are ready to release music, bring an artist's released music in and add more artists.
Where do the numbers in The count come from?
Streams, saves and playlists come from the stores through the distributor's own reporting, about two days behind. Reach comes from each artist's connected social accounts. Nothing needs connecting for the store numbers. A store that does not report a figure shows a blank, never a zero.
What are Automations?
Jobs you want Audora to run for your label: a weekly email to each artist, a release-week checklist, chasing files, Promo for quiet artists, thanking playlist curators. Pick the ones you want or describe your own in a sentence. Labels' requests come first, and you follow each one from received to live on the same page.
Do my artists need to be on Audora already?
No. Create an account for an artist from their name and a link to where they are out, and run it yourself. When you want them to help with a master or their socials, invite them: they get their own sign-in, and you keep working in the account too. Or never: you can also lock an artist out and run the account for them. Artists who already have an account get an invitation instead.
Can an artist say no to an invitation?
Yes. An artist who already has an account can decline the invitation. An artist you created an account for can refuse it from the invitation link. The account then comes off your roster, and you are told.
Do my artists see what I do in their account?
Yes. Everything a label does in an artist's account is written to that artist's activity list under Settings › Label, beside the agreement they accepted. They can see everything in the account.
Whose name is on the releases?
Your label's: the name you give your label account in Settings. Releases go to Spotify, Apple Music, TikTok and 140+ stores through the same distribution network the major labels use.
How do royalties and payouts work?
You settle royalties with your artists under the agreement between you. While an artist is on your roster, the payout details on their account are yours to set, and the artist sees them. Economics, coming soon, will work out each artist's share by their agreement's rate, what is left to recoup and when they are paid.
Do I need my own contract to sign an artist?
No. Fill in your terms (royalty rate, how long it runs, where it applies) and Audora builds the agreement around them, with your artist adding their own details when they accept. If your lawyer has already written your paper, paste that in instead and use it as it is.
What happens when an artist leaves?
They keep their account and everything in it, and your access ends right away. If you were covering their plan, the account moves to the Free plan, and a paid plan of their own that was paused stays paused until they choose to restart it.
What happens if our Label plan stops?
The artists you fund move to the Free plan, and their music, pages and catalogs stay where they are. Nothing is deleted. Your access to their accounts pauses with the plan and comes back when you resubscribe.
Can I turn my artist account into a label account?
No. A label account is its own account. Create a label account, and your artist account can join your label.
What does it cost?
The test drive is free. See the Label plan on the pricing page.
The screens on this page are the real product, captured on a demonstration label account. Northlight Records and its artists are demo names we use for the capture, not customers. The Economics screen shows example numbers.